Joints & Mimosas

CLIENT: Millennial Minds BUDGET: $3k CATEGORY: Music Video LENGTH: 4:05

PROJECT OVERVIEW:

This project started when Annaleigh Stone came up with an idea for a hilariously outlandish music video that needed to look like it was produced by the Lonely Island.

CHALLENGE:

The main challenge of this music video was producing it to the quality standards we wanted under the limiting time constraints. We had to shoot this video in 3 days because one of the lead talent lives out of town. Juggling the amount of locations, props, extras, and shots in this video over the course of 3 days is a difficult task.

SOLUTION:

This project took an elite level effort in terms of scheduling and prep. We worked directly with Annaleigh to create a time marked shot list and executed it to a T. We got to every single location we needed to on time, and executed the pre-planned set-ups so flawlessly that we were able to make this ambitious project a reality. Having a small highly skilled crew that can work quickly was also paramount to this shoot. Our team is experienced enough to know how to communicate effectively even under strict time constraints.

RESULTS:

During the shoot we managed to also produce some supporting promotional material as well. Once the shoot concluded, we quickly edited together the promotional material. We then worked closely with Annaleigh to create and execute a social media campaign for video. We released the promotional content and built up hype between both of our social media audiences for weeks leading up to the videos release. When the video released it accumulated over 1k views in the first day, and it currently has over 5k views across multiple platforms.