Puma Hoops Study

CLIENT: Puma Hoops BUDGET: $2.5k CATEGORY: Product Video LENGTH: 25 sec

PROJECT OVERVIEW:

Puma Hoops is running a marketing campaign where they collaborate with multiple photo/video professionals across the united states to take unique VHS tape footage and disposable camera photos of their footwear. They selected our very own Zach Huber to participate in the project.

CHALLENGE:

Being that this was a dream project for directors Zach Huber and Annaleigh Stone, the challenge quickly became “How can we fit our insane variety of high concept ideas into one weekend of shooting?” (a challenge that we are more than accustomed with at Tangerine Dreams)

SOLUTION:

The team worked tirelessly, coordinating 7 different videos with the schedules of over 15 different artists, and through the power of precise scheduling and our lovely/dedicated artists we were able to faithfully shoot 7 different videos as well as one photoshoot for the client in just 3 days.

RESULTS:

The client took the footage and photos from the shoot and edited it into 5 separate photo/video ads on both instagram and twitter. The videos have each amassed just over 12k views, and the photos on instagram have over 3k likes.

CHECK OUT SOME OF THE PHOTOS/VIDEOS WE PRODUCED FOR THIS AD CAMPAIGN!